Insights & Frameworks

Practical frameworks and insights on reshaping UX for complex, regulated environments in the age of AI.

  • Clear mental models and practical frameworks (not trend commentary).

  • NDA-safe examples from healthcare/insurance and enterprise platforms.

  • Materials you can reuse: workshop prompts, templates, and decision checklists.

My articles on Substack

Featured collections

Leading in the agentic AI era

Robot with a human form showing a Thumps Up

Beyond AI tools: redesigning research, strategy, and DesignOps when agents become part of the workflow.

Includes: guardrails, evidence trails, and dual-mode experience patterns.

The service design symphony

Generic image show a conductor interacting with an system

Choreographing human + AI experiences across channels, teams, and backstage constraints.

Includes: blueprint-first decisions, handoffs, governance, and measurement.

From pixel to ecosystem

Digitally human head shape form made up with 1 an 0 elements showing a futuristic world

How classical storytelling principles guide the shift from UI screens to system-level services.

Includes: narrative arcs for journeys, stakeholder alignment, and adoption.

Speaking

I don't just design; I teach. I help internal teams level up their strategic skills through workshops and talks.

Formats:

  • Talk: From Journeys to Systems (service design in complex platforms)

  • Workshop: Blueprinting with AI - where to automate, where to keep humans in the loop

  • Talk: UX storytelling for stakeholder alignment and adoption

Maarten van Heiningen presenting at the last a.s.r. Design Symposium about Service Design. On a big screen behind him there is a presentation slide explaining Service Blueprint
Maarten van Heiningen presenting during an event holding a microphone and talking to a crowd