Maarten with short hair and a light beige collared shirt, standing indoors with a blurred window and green trees in the background.

About me

I'm a Senior UX Designer / Service Designer / UX Strategist with experience in creating user-validated and data-driven solutions across B2B, B2C, and Government environments.

I love working with decision-makers at the intersection of design, strategy, and business. I believe this is where design can have the biggest impact.

Specialties:
• UX design
• UX research
• UX strategy
• Service Design
• Customer Journey & Customer Journey Management
• DesignOps
• Stakeholder Management
• Prototyping
• Design Thinking Workshops & presentations
• Personas
• Value propositions
• Concept validations
• Agile & Scrum & SAFe
• Affinity Diagrams
• Empathy Mapping
• User & Focus group interviews
• Design Systems
• UX Processes
• UX Knowledge base
• Google Design Sprints
• Teaching UX & design to (junior) colleagues

Tools:
• Figma
• TheyDo
• Miro
• ProtoPie
• Adobe Cloud
• Abstract
• UserTesting
• Zeroheight
• Storybook
• Notably.ai
• Airtable
• Sketch

Certifications

Nielsen Norman

Certified User Experience

Nielsen Norman Group UX Certified badge with red and black text and ribbon highlight.

Human Factors

Certified Usability Analyst (CUA)

Blue circular logo with white text that includes the name Maarten van Heiningen, a number, and a reference to the New Jersey Institute of Technology.
Logo of the Interaction Design Foundation featuring a circular emblem with a stylized tree and text around and below it.

Interaction Design Foundation

UX Design & UX Research & Service Design.

Certifications:

  • Conduct Usability Testing

  • Accessibility: How to Design for All

  • Service Design: How to Design Integrated Service Experiences

  • Mobile User Experience Design

  • Human Computer Interaction

  • Design for the 21st Century

  • UX Management: Strategy & Tactics

  • User Research methodes

  • Design Thinking

Product Focus

Certified Product Manager

Product Manager Certified badge with a central focus on the words 'product' and 'focus' surrounded by a circular band that says 'Product Manager Certified'.