Image of Maarten van Heiningen

Human Factors

Certified Usability Analyst (CUA)

About me

I'm a Senior UX Designer / Service Designer / UX Strategist with experience in creating user-validated and data-driven solutions across B2B, B2C, and Government environments.

I love working with decision-makers at the intersection of design, strategy, and business. I believe this is where design can have the biggest impact.

Specialties:
• UX design
• UX research
• UX strategy
• Service Design
• Customer Journey & Customer Journey Management
• DesignOps
• Prototyping
• Design Thinking Workshops & presentations
• Customer & User journeys, Personas
• Value propositions
• Concept validations
• Agile & Scrum
• Affinity Diagrams
• Empathy Mapping
• User & Focus group interviews
• Design System (created for WCC Group)
• UX Process (created for WCC Group)
• UX Knowledge base (created for WCC Group)
• Google Design Sprints
• Teaching UX & design to (junior) colleagues

Trained & Certified Usability Analyst (CUA)

Tools:
• Figma
• TheyDo
• Miro
• ProtoPie
• Photoshop
• Abstract
• UserTesting
• Zeroheight
• Storybook
• Notably.ai
• Airtable
• Sketch

Certifications

Nielsen Norman

Certified User Experience

Interaction Design Foundation

Multiple UX Design & UX Research certifications:

  • Mobile User Experience Design

  • Human Computer Interaction

  • Design for the 21st Century

  • UX Management: Strategy & Tactics

  • User Research methodes

  • Design Thinking

Product Focus

Certified Product Manager